Introduction
When it comes to packaging, first impressions matter. One of the most crucial yet overlooked components in creating standout packaging is the box board. This sturdy, versatile material forms the foundation of product boxes across industries from cosmetics to electronics, food items to fashion accessories. But what elevates standard packaging into the realm of “premium” is how the this material is finished.
In this article, we’ll explore the top finishes applied to this material to enhance its appearance, durability, and market appeal. Whether you’re a packaging designer or a brand owner, understanding these options helps you make informed decisions.
What is Box Board?
Before we start the finishes, let us understand the base material. Box Board is a thick, rigid paper-based (pulp) material made from layers of compressed fibers. It is a super strong and flexible material. While it is predominately used in the manufacturing industry as folding cartons and rigid boxes, you will see it more and more in presentations packages.
With high-grade box board, it adds value to the structure and shape retention finished surface print. There are recycled options available as with most paper in being more sustainable, which is why Box Board is such a great fit for environmentally friendly packaging.
The Importance of Finishes
How a box looks and feels impacts a customer’s perception of your product. Even the best design has the potential to fail if the finish is not up to par. Premium finishes on box board will,
- Provide visual allure
- Provide tactile pleasure
- Provide scratch, smudge, and moisture resistance
- Increase brand value and shelf appeal
Available Premium Box Board Coatings
Gloss Coating
Gloss is a shiny, reflective coating that pop vibrancy and clarity. It is ideally suited for luxury and cosmetic packaging where visual appeal is everything.
Matte Coating
If you are looking for more elegance, or a more understated look compared to gloss, matte coatings are the way to go. Matte coatings have great velvet feel and glare reduction, and work well for minimalist brands and brands that tout more natural products.
Soft Touch Lamination
This premium finish laces a soft, silky smooth texture that improves feel and sophistication. Soft touch lamination is very popular with high-end technology product boxes and luxury fashion products.
UV Coating
Ultra violet (UV) coatings are cured with ultraviolet light and are a more durable, glossy coating. Spot UV applies gloss to select areas only, creating contrast and highlights logos and design elements.
Paper Quality Enhancements
Caliper and Thickness
It can generally be said that thicker material means greater sturdiness and a better tactile impression. Thicker stock also typically resists crushing while being shipped and stocked on shelves.
Multi-ply Construction
Multi-layered board means greater rigidity and gives designers more access and opportunities to use embossing and die-cut effects more effectively.
Surface Smoothness
A smooth surface means more printability as well as maintaining color quality. If you are interested in having a premium finish, you will want to begin with good quality board.
Graphic Effects to Enhance the Appearance of Box Board
Emboss and Deboss
The process of embossing creates raised images while similarly a deboss is the pressed in image. Both of these effects emphasize branding like logos and taglines or fragrances or artistic elements.
Foil Stamping
Metallic foil is pressed into the surface of the box board to create a shiny and luxurious effect on packaging. Gold, silver, and iridescent holographic foils are frequently used for specialty products and gift boxes.
Die-cutting
Die cut shapes or window cutouts afford visual interest in your packaging and allow consumers to preview the product contained in the box.
Sustainability & Eco-ppellant
Today’s consumer seeks environmentally-friendly packaging. We provide a variety of premium finishes to choose from on recycled Box Board and biodegradable substrates.
Choosing finishes such as, water-based coatings, soy inks, and FSC materials allows you to be on trend when it comes to sustainability
Things to Consider When Choosing a Box Board Finish
Brand Personality
Always choose finishes that relate to your own brand’s aesthetic and principles. For example, clean and sharp visuals for a new tech product and softer finishes to represent an artisan candle.
Budget
Of course with premium finishes come higher costs. You will have to make decisions on where to spend that money in your design to have the most significant impact, such as on your logo or your points of difference.
Shipping and Handling
A finish should also protect the product during transit. Grey Board coatings or Grey Board strength might be necessary for fragile goods.
FAQs
1. Can I use all the finishes on the box?
Not necessarily. Most finishes can be combined, but using too many finishes on one boxcan increase production costs and logistics.
2. Can finishes be applied to recycled box board?
Yes! Most finishes, including foil and embossing, work well on high-quality recycled boxboard.
3. Are matte coatings less durable than gloss or UV coatings?
Matte coatings exhibit some wear sooner than gloss or UV, but mats can be coated withlamination for protection.
4. What is the standard thickness for luxury product packaging?
Typically, the standard thickness is between 1.5mm and 2.5mm depending on the weightand fragility of the product being packaged.
Conclusion
Box Board can be adorned with premium finishes, transforming any ordinary package into a memorable unboxing experience. From specialty coatings to precision cutting graphics, there is a ton of options to choose from, and each finish has a value.
With consumer expectations steadily increasing, taking the time to decide on the right finish will give your brand a deserving touch point and additional impact. And with sustainable alternatives like Grey Board, you won’t have to sacrifice style for responsible options.
Explore your choices, test samples, and source the best suppliers to ensure that every box not only protects your product but promotes it beyond.